Alun Davies interim marketing director, business development consultant and coach
I work with entrepreneurs and leadership teams to grow market share and launch new services
Insights
Learnings from several decades of mistakes (and some successes)
A webinar on how to build profitable, long-term relationships in times of crisis, drawing on my experience in previous recessions. View recording…
A webinar offering practical advice based on my experience of times of economic turbulence going back to the 1980s. View recording…
A guest blog reflecting on what mentors can learn from the classics and my views on how to get the best from mentoring relationships. Read more…
Some thoughts on how marketing leaders should respond to the current crisis.ate between agencies? Read more…
If every agency can access the same tools and the same data to inform their campaigns, how do we differentiate between agencies? Read more…
Successful companies build ongoing market feedback systems into their everyday operations, including competitor feedback. Read more…
How to get more from your client satisfaction survey than a net promoter score. Read more…
Great marketers seem to have a clarity and focus that make decisions obvious, and delivery look easy. Read more…
Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set of challenges. Some lessons from the battlefield…
Three out of four CEOs agree that marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate” Read more…
My background
Board level international marketer and business development specialist with extensive cross-sector client-side and agency experience.
Client-side experience in software, digital technology, med tech, professional services and property. Agency experience across the board, but mainly international.
I have worked alongside many ambitious entrepreneurs, technologists and marketers in the UK and the US. What I really enjoy is applying my knowledge and experience to define growth opportunities and deliver market-beating propositions that generate commercial results.
Examples of my interim and consultancy roles:
- Kick starting growth after a period of flat revenues
- Interim cover during a period of change
- Leading the delivery of specific marketing and client development initiatives
- Marketing function optimisation, from strategy, to planning to delivery.
- Coaching/mentoring new managers
- Building team capacity.
Plenty of successes, but I’ve probably learnt more from the failures.
