B2B marketing services
Who I work with
Insights from a B2B marketer
Learnings from several decades of mistakes (and some successes)
How to get more from your client satisfaction survey than a net promoter score. Read more…
Great marketers seem to have a clarity and focus that make decisions obvious, and delivery look easy. Read more…
Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set of challenges. Some lessons from the battlefield…
Board level international marketer, business development specialist and adviser.
25+ years UK and US experience, client side and agency, including software, digital technology, med tech, property and professional services. Read my profile on LinkedIn.
Examples of my consultancy roles:
- Kick starting growth after a period of flat revenues
- Bridging the gap between marketing strategy and implementation
- Taking a lead on marketing and business development initiatives
- Growing key account revenues
- Building team capacity.
Plenty of successes, but I’ve probably learnt more from the failures!