Who I work with
Insights from a B2B marketer
Learnings from several decades of mistakes (and some successes)
How to get more from your client satisfaction survey than a net promoter score. Read more…
Great marketers seem to have a clarity and focus that make decisions obvious, and delivery look easy. Read more…
Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set of challenges. Some lessons from the battlefield…
Three out of four CEOs agree that marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate” Read more…
My background
Board level international marketer, business development specialist and adviser.
Occasional speaker and writer for Econsultancy.
25+ years UK and US experience, client side and agency, including software, digital technology, med tech, property and professional services. Read my profile on LinkedIn.
Examples of my consultancy roles:
- Kick starting growth after a period of flat revenues
- Bridging the gap between marketing strategy and implementation
- Taking a lead on marketing and business development initiatives
- Growing key account revenues
- Building team capacity.
Plenty of successes, but I’ve probably learnt more from the failures!
